3 ways to promote your blog with social media

Stephanie Fielding

Stephanie Fielding

Today’s guest post is from my friend Stephanie Fielding, the fabulous woman behind Sandpaper & Glue.

Hi!

I’m Stephanie from Sandpaper & Glue, a DIY blog centered around first time home owning. I started my blog about a year and a half ago and have since earned a modest following not only on the blog, but on Twitter, Facebook, and Pinterest as well. Here’s my two cents worth of tips, tricks, and experience:

1. Branding!

It’s strange to think that something as all about you as a blog needs an actual brand, but readers are quick and savvy and fleeting, and it’s important they know it’s YOU when they stumble upon something. Also, everyone uses social media differently and at different frequencies, so the more ways readers have to connect with you the better off you are. Here’s how that’s done:

Keep your names and look consistent

Create a logo or a pattern 

Sandpaper & Glue Logo

  • Put solid thought into what colors, style, patterns are most you – look around your house and at your wardrobe to see what you tend to be drawn to. I recently designed my whole blog for the new year, I created a new pattern for the background and a new header. This then meant I had to create a new thumbnail for my Google Reader and Blogger followers, a new Facebook cover photo (because headers are not the same dimension), new Facebook tab buttons, and a new Twitter background. Whew! (if you need a quick reference for social media photo sizes, check out The Ultimate Social Media Sizing Cheat Sheet)
  • I happen to be handy at Photoshop, but PicMonkey.com is a free photo editing site I highly recommend you check out. Also keep in mind you don’t have to be an artist to create a brand; it can be as simple as picking a color scheme or sticking to a font.
  • Let me step back for a second and address something in that first bullet – create tabs on Facebook that match your brand. This isn’t nearly as difficult as you’d think; this article by Her New Leaf gives you step by step directions on exactly what to do. I made the images for mine in Microsoft Paint, and followed her directions and I had it done in less than an hour – doesn’t get much easier than that! To get my Twitter feed linked up as a tab, I installed this app, then just uploaded a new image. Please email me at SandpaperAndGlue@gmail.com if you need any help with this!

2. Unique content is key! 

Sandpaper & Glue Pinterest Boards

You can’t expect people to follow you around the interwebs if they’re going to see the same thing everywhere they go. Of course you’re going to have some crossover: I have a Project Central board on Pinterest where I pin all my tutorials – but I have lots of other boards I pin to as well. My blog posts automatically link to Twitter, but I mainly use Twitter to talk to other bloggers and reblog cool things they’re up to, and share giveaways they’re hosting. My Facebook page has a Twitter feed tab, and I sometimes put my blog post links as a status, but more often than not I ask questions or share images there.

3. Be yourself!

Pinterest Food Challenge

This one takes a while to figure out. I used to link up to a weekly fashion post about what outfits I wore that week, which was a good way to drive traffic to my blog. But I got bored with that real fast, and when I thought about it, I realized why: I don’t run a fashion blog, and the traffic I got was from readers interested in fashion, so they weren’t going to stick around. That’s when I got a little more clever and created the Pinterest Food Challenge. Once a month I cook something I’ve pinned, then I share the recipe and review it. (Don’t forget to create a logo for anything recurring!) This drives people from Pinterest to my blog, and vice versa. Think about how your social media can work with your blog in an interesting way, but just every once in a while because unique content is key. 🙂

So there you go – my two cents! I do hope my tips help, and feel free to get in touch with me through the Sandpaper and Glue blog or SandpaperAndGlue@gmail.com if you need any assistance or have any questions!

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Engage, inform, recruit: How nonprofits can use social media to recruit volunteers

A version of this post appeared on the Constant Contact blog in December 2012.

When you think about nonprofits and social media marketing, you probably assume that these organizations are primarily using social media tools to fundraise. Without money, you can’t provide services or pay the staff who carry out those services.

Actually, most nonprofits are going social to build relationships. When asked about social media goals for the 2012 Nonprofit Social Network Benchmark Report, nonprofits said their top three were growing their base, engaging members and growing fundraising. Two out of the three priorities focused on recruiting volunteers and supporters – growing and maintaining relationships.

So how can a nonprofit use social media to grow their volunteer base? That’s a question I answered recently for several nonprofits by presenting a session on social media during a November volunteer breakfast at the United Way of North Central Massachusetts.

The key is using the right content for your organization to engage your audience, inform them about your mission, and then recruit them once you’ve built a relationship.

Engaging content from the Humane Society Pinterest PageEngage

Engaging your audience means sharing content that encourages them to act – you can see how successful that content is when people comment, share, like, retweet, and repin. What kind of content is engaging?

  • Multimedia – Use photos and videos to engage your audience. The Pajama Program provides new pajamas to children in need, and their photos of smiling kids and families are a powerful way to tell their story. I couldn’t find one of the hundreds of their Facebook photos that didn’t have some fan interaction.
  • Inspirational – Get your audience thinking about what they can do to help. UNICEF has an entire Pinterest board of inspirational quotes and photos.
  • Asking a question – The Girl Scouts got a lot of mileage on Facebook recently just by asking a few questions:  “So we’d love to hear your good news about girls: what skills are they learning? What educational trips have you taken? In what way have they awed and inspired you?” That simple post got 186 comments, 422 Likes, and 35 shares.
  • Humor – Animal photos and humor are a natural fit for The Humane Society. Every one of the pins on their cute animal photos Pinterest board have been repined. Your nonprofit might not have anything to do with animals, but sharing funny content is always a good idea.

Informing Content on Facebook from Massachusetts Service AllianceInform

Social media allows nonprofits to interact with their audience on a daily basis. Take advantage of that interaction by informing your audience about your mission.

  • Share your news – This is basic, but it’s important. Regular posting of your accomplishments, announcements and events help to remind your fans of the vital role you serve in your community.
  • Education – Your knowledge is valuable – use it to educate your social media audience. The ASPCA has a Pinterest board full of pet care tips. Each pin links to a full article on the organization’s blog.
  • Events – Definitely invite your followers to events via social media, but make sure you’re posting after the event too. Event photos and video allow you to show off your hard work. Make sure you tag participants – people, sponsors and other nonprofits – in your photos to get more traction like the United Way of North Central Massachusetts did during their annual Day of Caring. As your fans interact with your content, their networks will see it, allowing you to spread your message even further.


Recruit

Red Cross Twitter Post About Volunteering

You’ve engaged and informed your followers, and formed a connection with them. They’re thinking about you on a regular basis and they support your cause. Reach out to them through social media to recruit them as volunteers.

  • Share links to your volunteer opportunities – You can post the link and add a description on Facebook and Twitter, but don’t forget about Pinterest. The San Antonio, TX Food Bank has a Pinterest board of volunteer opportunities and donation drives.
  • Talk about your industry – The Massachusetts Service Alliance, which works with dozens of nonprofit agencies, shared this Americorps infographic about what just one Americorps member contributes through their work. It shows your followers how they can make a difference.
  • Use statistics – The Red Cross has posted daily Hurricane Sandy relief updates on Twitter, including volunteer needs. They tweeted that 90% of their 5,700 workers helping with Sandy relief are volunteers, and linked to a website to sign up for Red Cross opportunities.
  • Try LinkedIn – The Heart of West Michigan United Way posts opportunities on their LinkedIn page, and they link to their website, which has a volunteer matching service.

Need more social media help? Check out my slides from my social media presentation, Engage, Inform Recruit: How to Use Social Media for Volunteer Growth.