3 tools that will help you measure and optimize your Instagram engagement

Instagram isn’t the largest social network in terms of users (13% of Internet users have accounts) or businesses using it for social media marketing, but you can make a big impact with the content you’re creating there.

There are 3 reasons for this:

  1. You can easily share to Facebook, Twitter, and a few other sites through Instagram’s settings.
  2. People love visual content. If you share your Instagram photos to Facebook, they will receive between 120-180% more engagement than just a text-based post.
  3. You now have access to a lot of 3rd party tools that can measure engagement with your Instagram content – and show you some other nifty stats about your activity.

I’ve done a little digging recently, and thought I’d share some tools I found to help you get the most out of your Instagramming.

Statigram

I’ve mentioned Statigram before – as a tool you can use to create a Facebook profile photo from your Instagram shotsbut Statigram also has great statistics for your account.

Statigram Optimization

When you click on the Statistics tab, it will give you:

  • An overview of your total photos, likes, comments, followers. The overview also shows scores for your love rate (how much your followers like your photos), talk rate (how many followers comment on your photos), and spread rate (engagement from non-follows). Judging by those scores, I have a lot of work to do on my Instagram account!
  • A rolling month analysis – and this is exactly a month from when you’re currently accessing your stats. You’ll see the amount of content you posted during that period, engagement in likes and comments, and follower growth.
  • Content analysis from your first Instagram post, including total photos per month, a month by month and week by week comparison, which day of the week and hour you post the most, filter usage, tags, and geolocation.
  • Engagement statistics, such as the percentage of likes from followers and nonfollowers, likes compared to growth history, most liked photos, percentage of comments, comments compared to growth history, and most commented photos.
  • Optimization of your frequency and filters, and how they impact engagement. I think this is the most useful set of statistics. There’s a great chart that shows your current posting habits for days of the week and times, compared to when your followers interact with your photos. The places those intersect are your optimal posting date and time. You’ll also see a chart that shows the lifespan of engagement with a photo – how quickly people comment after you post a photo. There’s a graph that shows the filters you used, compared to comments and likes. It looks at your tags as well – what tags you use compared to the most popular tags.
  • Community statistics on your followers – who you’re not following back, who’s not following you back, and who are you following that follows you back – and your follower growth.

SimplyMeasured

SimplyMeasured’s free reports give you a look at multiple social networks, including Instagram. The best part about the Instagram report is the engagement activity. If you’re sharing to Facebook and Twitter from Instagram, SimplyMeasured will show you which channel is getting the most engagement for your images.

Simply Measured Engagement

In my case, Instagram ranked the highest, followed by Facebook and Twitter. Since I share photos mostly on Instagram, sometimes on Facebook, and rarely on Twitter, that makes sense. If I shared every photo on all networks, this report would give me a better idea of – all sharing being equal – what channel would give me the most engagement as far as Instagram photos.

SimplyMeasured also analyzes engagement among your Instagram activity – likes and comments per photo. And it shows engagement via Twitter and Facebook – tweets per photo, and Facebook likes, comments, and shares per photo. It shows your top photos for the last month, a keyword analysis – comments per keyword, and determines your best time and day for engagement. Not what I expected at all; it turns out my best time is 4-5 pm, and my best day is Friday.

Twtrland

A tool called Twtrland might throw you off – we’re talking about Instagram here. But in addition to Twitter analytics, Twtrland gives you stats for your Instagram profile:

  • Your follower count, and what percentage of your followers are novice, casual users, or power users.
  • Your average activity per week
  • Likes and comments per photo
  • Your most popular photos – my No. 1 is of one of my cats, which is a relief; I’m trying not to post too many cat photos. But I guess this just reaffirms that cats rule the Internet.

Twtrland

What I Learned

Based on these tools, my current Instagram habits, and common marketing knowledge, I know that I do need to post more (I have been slacking). My growth history from Statigram shows the more I post, the more engagement I receive and my follower count goes up.

I get good results if I’m posting photos during an event and tagging the pics with the event hashtag – more exposure because event attendees are looking for related content. The Simply Measures activity stats show that the weekend I posted during Blog Better Boston, my engagement went up. Hashtags count too – when I participate in the Photo a Day challenge, other participants are looking at the #fmsphotoaday hashtag, and are catching my content. And that explains why my most popular photos from the Twtrland stats are from the photo challenge.

Simply Measured Instagram Twitter Facebook

Stats from Simply Measured and Statigram show that I should be posting at 4 pm on Fridays, but weekend mornings and weekday evenings after dinner will get me steady engagement.

Simply Measured Frequency

How is Your Instagram Activity?

If you’ve used these tools, what did you learn? And if you have other tools to suggest, I would love to hear about them in the comments!

A lesson on Facebook EdgeRank: Fans miss out when they don’t engage

Like ButtonIt’s not a secret that – as a user of Facebook – you don’t see every single thing posted by people or pages in your little corner of the Facebook universe. It’s all based on Facebook’s EdgeRank algorithm.

If you’re not familiar with EdgeRank, check out this nifty infographic by PostRocket – EdgeRank is Facebook’s formula that determines what a user sees in their newsfeed. It’s a complicated secret sauce, but the basic idea here is this: between your friends and the pages you like, there’s a lot of stuff being posted, and Facebook wants you see the posts that are most relevant to you. Relevancy is based on how much you interact with a friend or a brand page. The more you comment on, like or share posts, the more often that friend or page will appear in your feed.

Facebook has become a primary source of where we get our information about our friends’ lives, news, and what’s happening at local businesses. And if something’s not in your newsfeed, you’re missing out.

I experienced this in my life this week. It’s a small incident, but it illustrates the power of EdgeRank:

My friend Andrea and I take a Zumba class at our local gym. There are 2 instructors who teach the Zumba classes, and we prefer one instructor’s teaching style over the other. When we walked into the class this week, the other instructor was setting up. We saw a mutual friend and asked if she knew what was up – she said that the regular instructor announced on her Facebook page that she wouldn’t be teaching that day.

Not a big deal to most people, but it was to us. We left during the class, before the first song was over.

“We were on Facebook all day,” I said to Andrea. “Why didn’t we see this?”

And then it hit me: EdgeRank!!! (shakes fist and screams at the sky) I didn’t see the Zumba instructor’s post because I never interact with her content. My lack of engagement means those posts are hidden from my newsfeed.

Something else hit me: Marketers talk all the time about what brands need to do – create engaging content, share more visual content, think about the frequency of posts, and find out what days and times are best – but the fans have a responsibility too.

If you are really loyal to a business, it’s a good idea to interact with a brand on Facebook on a regular basis so the information you’re interested in is coming to you in the newsfeed. It can be as simple as liking a post, or you could take a few seconds to write a comment. Or – if it’s something you think your friends might enjoy – click that share button.

Another thing that helps? Use Facebook’s interest list feature and give yourself easy access to all the recent information from the pages you really want to keep track of.

Have you missed out on something because you didn’t see it on Facebook? Let me know in the comments!

5 years, 1,000 followers, and (almost) 5,000 tweets: What I’ve learned on Twitter

twitter-bird-white-on-blueThis month is my fifth anniversary with Twitter – I joined as @azurecollier in April 2008 – and as of today, I’ve grown to have a smidge over 1,000 followers and I’m pretty close to posting 5,000 tweets. To celebrate, I thought I’d take a look back and share some of the lessons I’ve learned.

1.      Tweet like a person, not like a robot

People do not want to interact with a robot that auto-generates posts when you update your blog, Facebook, Instagram, and anything that you can connect with Twitter, and just “set it and forget it.” They like helpful information, but they want to know why they should click on a link you’ve posted in a tweet. So, when I find interesting things I want to share, I try to make a comment about what I like about the thing I’m linking to or share a cool stat that I found in a blog post or article. Sometimes that’s hard to do in just 140 characters, but it’s worth it if you can be helpful to your followers!

2.      Negative words get attention, but make sure you include a positive message

Every time I post something that includes the words “Don’t do this!” or “mistakes” or “things that make you look dumb” or “social media crisis/fail”, I get lots of clicks. Why? Because you want to make sure you’re not doing these things! The negative words will catch your eye, and the reward is usually a post that includes not only the things you shouldn’t do, but also how you can fix it or how you can do it the right way.

3.      Sometimes reading is overrated

I’m a recovering ex-journalist, so I hate to say this, but it’s nice to take a break from scrolling and reading chunky paragraphs on a screen. Give the people what they want: something pretty to look at or listen to. Share infographics and videos, and make sure you use those words in the tweet. And write them in all caps to get people to notice (oh Twitter, when can we start using bold for emphasis instead of shouty caps?). Tell people there is a VIDEO or INFOGRAPHIC in this tweet.

Fellow tweeters also like PODCASTS. I’m a podcast junkie (what else are you going to do on an hour-long commute?), so when I hear something that’s relevant to what I do or is just really cool, I like to share it. Need podcast suggestions? I have a ton: The Speakeasy Marketing Roundtable (shameless plug, I am on this podcast), On Point, This American Life, Car Talk, Pop Culture Happy Hour, Radiolab, On the Media, Wait Wait Don’t Tell Me, WTF with Marc Maron, and Fresh Air. If you listen to ANY of these, your brain will thank you, and you will be on your way to becoming an official smarty pants.

4.      People like tips and things they can pin to their cubicle walls

I am always in search of social media stats, tips, trends, what’s new, and any best practices that I can have on hand for reference. So are the people who follow me. When I find something that is reference-worthy and can help me with content creation or can function as a marketing best practices checklist, I often include words like “bookmark this” or “print this out and pin it on your cube wall” – those tweets get lots of clicks and retweets. If you are someone who uses that kind of information, sign up for Diigo – a social bookmarking site. You can tag anything you add to your Diigo account so it’s easy to track down later.

5.      Tweet chats are helpful and will get you more followers

I’ve been a bit of a tweet chat slacker lately, but I definitely recommend them. I usually learn something, meet some new and smart people on Twitter, and get a few followers (if I add something interesting to the discussion!). Find tweet chats by topic on this Google Twitter Chat Master Schedule. If you see one you like, create an appointment for it in your calendar to remind you to attend.

6.     People like shoes, food, hilarious signs that have bad grammar, and videos of cats on Roombas wearing shark costumes and chasing ducklings

Since we’re not auto-posting robots and we’re talking like people on Twitter, it’s OK to not be all business all the time. Share your Instagram photos of your pets or a PacMan doodle on an office whiteboard. Post a link to 33 ingenious ways to store your shoes. Do not keep awesome things a secret. If you find an epic video of a cat wearing a shark costume who is riding on top of a Roomba and chasing a duckling (I am not making this up), you are obligated to share it with the Internets! Hilarious and interesting things are clicked, shared and retweeted all over the place. They might even cause you to ask a real live person sitting next to you: “Did you see this?!” You will laugh, have a shared experience with another human being, and enjoy yourself.

I have many more lessons to add to this list, but these are at the top of my mind today. Do you have any Twitter tips to share? Or more podcasts? Let me know in the comments!

3 tools to help you promote your personal brand and content

If you’re producing content – for your business or yourself – you’re spending a lot of time posting, tweeting, writing, designing, shooting video or taking photos. And you want people to see it, right?

Well, they can’t see it if they don’t know about it. You need to get found in online search, promote yourself and your personal brand on multiple networks, and make people not only aware of your work, but where they can find it.

I’ve found 3 tools that can help do all of that:

1. About.Me

About_Me

About.Me is a personal homepage that provides information about you, what you do, your content, and your profiles on multiple networks all in one place.

It’s really easy to set up. Create an account, and fill in your biography, which includes location, job info, and education. Add links to featured content – your blog, YouTube or Vimeo. And connect to your profiles on 28 social networks and apps. Add a photo, choose your fonts, and colors, and voila – you have a nice little homepage dedicated to your personal brand. Plus, you can track activity to your page with About.Me’s stats – check out how many visitors you’re getting, how people are finding your page, and what they’re clicking on.

2. WiseStamp

WiseStamp

If you’ve wanted your own email signature that easily links to your social profiles and embeds your latest tweets, WiseStamp is the tool for you.

The WiseStamp editor allows you to add a photo, links to your website, blog, contact information, and social profiles (including your About.Me page!). You can also embed your latest content – the email apps tool will insert your most recent tweet and WordPress blog post at the time you write an email. WiseStamp works with just about every Internet browser, and you can insert it into your Gmail, Yahoo mail, Hotmail, and Outlook.

3. SlideShare

SlideShareDo you have presentations to promote? Upload them to SlideShare,  a personal portfolio for all of your creative work. And – if you add the right content and tag it correctly – it will get found and shared. Every month, 51.6 million visitors go to SlideShare to find information and ideas.

When you create your SlideShare profile, you’ll add the usual details – links to your social profiles, location, job title and workplace, industry, and website. Add a description about you and your work, and then start adding your content. The free account includes uploads of PDFs and PowerPoint documents – you can add larger files and videos with a paid version.

The free version also gives you some analytics – you can see how many times a presentation has been downloaded and viewed, and you receive weekly performance update emails.

So these are the tools I’ve found and used recently. Are there any that you would suggest to promote your content? Please share them in the comments!

Want loyal customers? Take a lesson from Sephora: Teach them how to use your products

After the makeover: Melanie and I strike a pose during our post-makeover cocktail celebration.

Melanie and I strike a pose during our post-makeover cocktail celebration.

I am a member of the cult of Sephora.

Actually, I’m a VIB member – that’s Very Important Beauty – of their Beauty Insider rewards program for spending $350 in a calendar year (don’t judge; it’s not all for me – I do buy lots of birthday and Christmas gifts there!).

Why do I keep coming back? Because Sephora is not just a place where you buy makeup. You also have access to information and education – in the store and online – to help you choose the right products and learn how to use them.

This is a lesson that anyone – whether you’re a small business or big corporation – can use to win loyalty by letting customers try out products and services, and going beyond that with in-person demonstrations and social media content that provides education and best practices.

It starts with the store itself. If you haven’t been to a Sephora (or if you’re a guy and have stayed far, far away from them), they have a knowledgeable staff and aisles and aisles of makeup. Each product has a sample available that customers can try on. There are plenty of endcaps with disposable eyeshadow brushes, cotton swabs and tissues that allow you to try on the makeup (without getting any germs from the last customer). Beauty Insider members also get samples to take home and try based on purchase points earned – and a free birthday gift.

A Sephora palette from one of my Instagram photo-a-day pics.

A Sephora palette from one of my Instagram photo-a-day pics.

Sephora also offers a range of in-store educational services: express makeup application, classes and personalized consultations. Most are free, and a few are paid. A few weeks ago my friend Melanie and I made appointments for the customized makeup application, and it was definitely worth the price. The Sephora consultants were fantastic – they helped us with all of our questions on makeup application, indulged us with our “I always wanted to learn how to do ____” requests, and helped us find our own perfect colors and combinations. I had such a great experience and shared it on Facebook (word of mouth!), which is why I’m going back this weekend with 3 more friends – I’m picking up a few supplies and hanging out while they get express makeovers.

Most of their social media and email content shares that same combination – they strike a good balance of education and best practices vs. sales. The Sephora Facebook page and Pinterest boards are full of pro tips, links to Q&As with cosmetic company founders and reps, links to instructional videos, ideas, trends and invitations for fans to share their tips and photos.

Yes, Sephora is a global company and they want to make money, but they’re also providing a good experience for the customers with the sampling and educating. If you’re a customer, you can know on the spot if something’s right for you and not waste money on products that you’re never going to use. And if you’re a loyal customer, you’ll come back when you’ve used up your favorite shade of lipstick.

How to make time for social media marketing

According to my tiny alarm clock, it's time for you to post to your blog!

According to my tiny alarm clock, it’s time for you to post to your blog!

One of the biggest struggles that people have with social media marketing is finding time to actually do it.

Everyone has their own tips, tricks and tools, so I thought I would share mine:

Make it a part of your routine

Every day I make time to read social media blogs, marketing blogs, and tech blogs to keep up on what’s happening in the industry. It doesn’t matter if you do this at the beginning of your day, your lunch hour, or during an afternoon coffee break. Make some time to at least scan the headlines so you’re aware of news, updates, stats and what’s next in social media marketing. If you subscribe to these blogs with an RSS reader like Feedly, you can organize them by topic, and quickly scroll through the latest updates.

Not sure what blogs to read? There are a lot of great blogs – and I know I’m missing a few – but here’s some that I suggest (in no particular order):

My blog has now been up for 6 months, and I have to schedule time to work on it. Between my job, my commute, my volunteering, and my social life, there are not enough hours left in a day! Right now, I just can’t post more than once or twice a week. To accomplish that, I schedule office hours for myself a one or two nights a week to write, think of other blog topics, and review my blog and social media stats.

Bookmark all that marketing goodness

The only thing constant about social media marketing is that it changes every day – there’s always new stats, case studies, tools, and news. You won’t remember everything, and that’s OK. Use a social bookmarking site to help you keep track of it all. I use a social bookmarking site called Diigo (it’s also an app!) to bookmark relevant news, posts, stats, studies, infographics, and tools. The great thing about Diigo is that you can tag posts, so if you’re interested in tracking down a post you read that included an infographic on content sharing statistics for Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram and Tumblr, you can search your tags in just a few seconds and find it.

This also works for content ideas. If you find a blog post that triggers a topic you want to write about, an article, a photo, a design, or a campaign that inspires you, save it and tag it in Diigo so you can use it later.

Schedule your posts with a calendar

When you walk in to the office or store or wherever it is you work in the morning, you probably aren’t surprised by what’s ahead of you for the day. You have meetings, events, sales, new products, and interesting things on the docket. You’ve been planning these things. So when you’re putting on your social media marketer hat for the day, you’re not walking in with nothing to say. You already have lots of things going on that you can share. As you’re planning them, think about how you can promote them. Make it easy on yourself – create “meetings” for yourself in your Outlook calendar that remind you to create content and post it to whatever social channels you use.

Schedule your posts with a tool

When you know what you want to say, you don’t have to wait to post it. Combine your calendar with social media management systems like HootSuite and TweetDeck (which have free and paid levels) to prepare your posts and schedule them in advance for Facebook, Twitter, LinkedIn, and more.

What are your tips?

Do you have tips or tools to share? What blogs inspire you? What tools are essential to your marketing? Let me know in the comments!

How your social media content can drive traffic to your fans’ content

Social media marketing is about getting the most exposure and engagement for your business to help you spread word of mouth, create community and grow your business.

Notice I said the word “your” twice.

What about the people who follow those businesses? We don’t often talk about exposure, engagement and growth for the customers and fans.

Recently, I had a few interactions with businesses that helped me get a little social media love, and it was a great thing – it’s nice when a brand or businesses send some clicks, views and followers your way.

Sharing followers’ content

One of those interactions was with the Content Marketing Institute. I retweeted their post about creating engaging content using Facebook’s Graph Search. They answered me and asked for more tips. I just happened to write a blog post on this topic a few weeks before (wink, wink), tweeted it to the CMI, and they retweeted it.

Content Marketing Institute Retweet

Score!

Thanks to their huge readership, I got a bit of blog traffic. In the next 24 hours, I had 54 unique views to my blog, and that post is my third most viewed post. That may not be a whole lot for some people, but that’s fantastic for me and my little blog.

The Content Marketing Institute did not have to retweet my post. They could have said nothing or a simple thank you. The fact that such a prominent marketing blog shared a post on a blog from one of their followers who they’d never interacted with before made me feel pretty special.

Putting the spotlight on what others are saying

The second thing that happened was also Twitter-related. I tweeted about a recent episode of the NPR show Radiolab (if you have not listened to it, make some time to check out their podcasts – amazing stuff).

Radiolab’s website had an embedded widget that didn’t promote their tweets – the widget found tweets that included the search term Radiolab. My tweet appeared in their stream, which, according to HootSuite’s analytics, led some visitors to the link that I shared:

HootSuite Analytics for Referrers

The important part of this example is not the number of clicks (I know, it’s a small number). It’s the fact that Radiolab shared what their followers were saying, not their own Twitter content. Yes, it’s still content that promotes the show, but it was a nice way to spotlight what their fans were saying about Radiolab. Embedding your fans’ tweets on a site that gets a lot of traffic has the potential to direct readers to any content the fans share, whether it’s their own or yours. It’s nice exposure for the people who provide positive word of mouth for what you do.

Share the love

I know this is another item to add to the Social Media Marketing To Do List, but helping your followers get a little social media love is a win-win. Awesome Merchandise, a UK promotion and printing company, does this well – they asked fans to send them photos of their products, and then promoted the fans’ businesses in a Facebook photo album.

Keep an eye out for the people who tweet your stuff, comment on your Facebook posts, or share your pins on Pinterest. Ask them for their tips or blog posts, and share them with your audience. Take a look at your followers’ profiles, check out their work, and link to it. Carve out a little space on your social profiles to show off your fans. It makes the loyal supporters even more loyal, and gives those fans a wider audience for the work that they’re doing.

How can your business get noticed in the new Facebook news feed? More visual content

A look at the new Facebook news feed (image from Facebook)

A look at the new Facebook news feed (image from Facebook)

The most important lesson from Facebook’s news feed upgrade announcement this week is this: multimedia is critical to your business’ success on Facebook.

Photos and videos will appear larger in the news feed – currently that content makes up 50% of the stream. And there’s a good reason for that. Facebook users are more engaged with multimedia than with text updates alone, or with text and a link. MBooth found that videos are shared 12 times more than link or text updates, and photos are liked 2 times more than text updates.

It makes sense. for Facebook users – your fans and followers – photos and videos are a huge part of their social media activity. A recent Pew Internet and American Life study shows that almost half (46%) of online adults post photos and video, while 56% have completed at least one photo-sharing activity.

For small businesses who are already using photos and video, the changes validate the time and effort they spend on creating that content. For those that aren’t, it’s time to take stock of your content creation for 2013, and change those New Year’s content resolutions. The top content types that small businesses in a BusinessBolts.com study planned to increase this year were written content; 53% wanted to focus on video, and 30% planned to increase photo creation. If your business placed multimedia towards the bottom of the list, your smartphone is going to be your new best friend.

The time is right for multimedia content, especially for small businesses on a small budget – no one has to purchase expensive equipment, or hire high-end professionals to show off their business. Everything you need is on your iPhone or Android. The tools are extremely easy to use, and you don’t have to spend hours on your photos or video. A couple of images in a small album or photo collage, or a short video (really short if you’re using 6 second clips from Vine) are all you need. If you haven’t already, download Instagram and Vine, and start capturing engaging, interesting visual content.

Sort through the Twitter clutter with Twitter lists

Even though Twitter’s been around for a while, and I’ve been tweeting since 2008, I forget that there are people who don’t know about it and haven’t used it. I’ve run into several Twitter newbies or on-the-fence-Twitter-newbies lately, and thought I’d help with one question I hear a lot:

“So you follow a bunch of people, and you post tweets, right? But how do you FIND anything?”

Welcome to your new best friend, Twitter user. It’s called Twitter lists.

What’s a Twitter list?

Think of a Twitter list as a separate feed for people you follow that you’ve grouped in a theme or category. Your regular Twitter feed is full of everything the people you follow are posting on Twitter. Unlike Facebook, Twitter does not (yet) use an algorithm like EdgeRank to determine what you see based on your interactions with your network. It’s like drinking from a fire hose – it’s all coming at you at one time. The list allows you to clear through the clutter and find the information you’re most interested in.

How to create a list

Twitter Settings Lists

Start by going to the settings icon in Twitter and choose lists. This takes you to your lists – click the Create list button.

Create a New List

Name your new list and add a description if you like. Then save your list.

Add people to your list

Add to Your List

After you create a list, Twitter gives you some tools to search for people to add to your list.

Click the person icon and choose list

Click on the person icon for anyone you want to add, then select the Add or remove from lists option.

Check the lists you wantCheck the boxes for the lists you want.

Access your list

Access your lists

If you’re using Twitter to read your lists, you can find them by clicking the Me tab on the top, or choosing lists from the settings icon.

For even better access, use HootSuite

The best way to keep up with your lists is through HootSuite, a social media management system (free for basic tools, and there are paid versions if you want more bells and whistles). HootSuite is what I primarily use to check out what’s happening on Twitter, and it’s where I create, schedule and post my tweets. You can create columns – which are called streams – on HootSuite to check out your individual lists, as well as search terms, your tweets, and your mentions on Twitter.

Add a list to HootSuite

HootSuite add stream

To get started click the Add Stream button on the top of your current streams.

HootSuite add list

Click the lists tab, then choose which Twitter profile you want, select your list, and then click the Add Stream button.

HootSuite new stream

Your list is now a new stream, and your Twitter feed is a little less cluttered – check out tweets in your list topic to find the information you want.

I hope this helps the Twitter newbies out there – and maybe some of the regular users too! If you have any Twitter tips or tools you want to share – or any questions you need help with – let me know in the comments.

3 tools that will turn your Instagram images into a Facebook cover photo

It’s been over a year since Facebook introduced cover photos for profile and business pages, and I’ve only changed mine 9 times. Why? That is a big space – 851 by 315 pixels. Whatever you put up there is huge, and you want it to be good, right?

That’s where Instagram comes in. Their filters and tools let you look like a photography rock star. Why not use all those great images you’ve been creating, and make them into your cover photo?

I’ve found 3 tools that will help you create a beautiful Facebook cover photo from your Instagram pics:

PicStitch

PicStitch (available for iPhone and Android) is a collage app with 70 different layouts. To create your cover photo, choose your layout, then click on Aspect in the tools on the bottom of the screen. After you choose Aspect, you have several sizing options; scroll until you see the one called FB Cover.

PicStitch FB Cover

To add your photos, click on any of the boxes in your collage layout and click the Edit tool. Then choose your Instagram images you’ve saved in your phone’s photo album or on Facebook. Once your photos are in place, click Export, and choose Facebook.

PicStitch Edited and Export

Statigram

Statigram is an Instagram management dashboard that tracks your Instagram stats, but did you know it’s another tool that you can use to make Facebook cover photo collage?

To get started, click the Promote tab, and scroll down to Profile Cover. Click the Create your cover button, and Statigram will automatically pull and size your images.

Statigram Create Your Cover Button

It takes a few minutes, but you get an easy-peasy way to create a cover photo. When your image is all set, right click it and choose Save image as to save to your computer. Then use Facebook to upload to your page.

Statigram Save Image As

InstaCover

The InstaCover site makes a Facebook cover photo that’s a bit similar to Statigram, but you get editing options. Start by choosing which Instagram account you want to pull from – it doesn’t have to be yours – by entering the Instagram ID. You could also make collages out of categories, tags, or photos you’ve liked. Choose your layout and spacing, and then click the Preview button.

Insta-Cover Choose Options

InstaCover pulls up a draft of your cover photo, which you can edit. Click the orange X in the top right of any photo to drag and drop to another spot, or delete it. When you delete it, InstaCover replaces it with another Instagram photo. Click the Final Preview button when you’re finished editing.

InstaCover Edit Drag and Drop

You’ll see the finished cover photo, and you can save it to your Facebook profile by clicking the Save to album on Facebook button.

Save InstaCover to Facebook

Changing your cover photo

None of these tools instantly changes your cover photo. You need to be on your page to do that.

Go to your Facebook page, and hover over the bottom right corner of your current cover photo. A Change Cover option will appear. Click Choose from Photos.

Change Cover

Select the new cover photo you just added to your Facebook page.

Choose from your photos

Voila! You now have a collage cover photo made from beautiful images you created with Instagram.

PicStitch Cover Photo