LinkedIn is the social network that doesn’t get much love.
It’s professional and buttoned-up. It’s not as fun as Facebook, or as pithy as Twitter.
And – aside from your profile photo and any image that shows up as part of a link that you post on an update – there’s nothing visually interesting going on.
If you have accumulated a visual, creative portfolio as part of your career, you can absolutely show it off – by using the add a link feature in the Summary or Experience areas of your profile. The Summary area allows you to show off all your projects in one spot; adding to the Experience area allows you to add work to specific positions.
To get started, make sure you’re in the edit mode of your profile.
Enter the URL for your project – you have a wide range of sites to pull from because LinkedIn has partnerships with about 100 providers, including SlideShare, Prezi, Twitter, Pinterest, Issuu, YouTube, and Vimeo. Click Enter, and then LinkedIn will pull the title and description of your item. Edit the title and/or description, and click Save.
Now you have a new multimedia project to showcase on your profile.
Although you can add specific projects to your positions, I like having them all in one spot in the Summary. I have webinar slide decks, a video, blog posts, and my Twitter stream. It’s a great way to display my skills in social media content creation, writing, editing, presentation design, and video editing.
Voila! Your LinkedIn profile just got a whole lot more interesting and interactive.
Have you tried adding your projects to LinkedIn? What do you think of these tools? Let me know in the comments.