I hate waiting in line. But the invention of the iPhone has made waiting less boring. And that’s the perfect place to get my attention if you want me to connect with your store.
I was at the Gap at Blackstone Valley a few weeks ago. Found a lot of stuff I liked, took advantage of some sale prices, and got a 25% discount for participating in a kids’ clothing drive at the store. By the time I got to the cash register, I was feeling good. Scan their QR code to find their Facebook page and get moar discounts? Sure, why not? Since Liking their page, I’ve learned about sales and new items like nano-tech hoodies. Win-win.
If your store has a computer and a printer, you should be doing this. Use bit.ly to create a QR code for your Facebook page, whip it all together on Microsoft Word, or your software of choice, print it out, and put it in a strategic place.