Azure Collier

my take on social media marketing and its impact on how we work, live and consume

3 tools to help you promote your personal brand and content

If you’re producing content – for your business or yourself – you’re spending a lot of time posting, tweeting, writing, designing, shooting video or taking photos. And you want people to see it, right?

Well, they can’t see it if they don’t know about it. You need to get found in online search, promote yourself and your personal brand on multiple networks, and make people not only aware of your work, but where they can find it.

I’ve found 3 tools that can help do all of that:

1. About.Me

About_Me

About.Me is a personal homepage that provides information about you, what you do, your content, and your profiles on multiple networks all in one place.

It’s really easy to set up. Create an account, and fill in your biography, which includes location, job info, and education. Add links to featured content – your blog, YouTube or Vimeo. And connect to your profiles on 28 social networks and apps. Add a photo, choose your fonts, and colors, and voila – you have a nice little homepage dedicated to your personal brand. Plus, you can track activity to your page with About.Me’s stats – check out how many visitors you’re getting, how people are finding your page, and what they’re clicking on.

2. WiseStamp

WiseStamp

If you’ve wanted your own email signature that easily links to your social profiles and embeds your latest tweets, WiseStamp is the tool for you.

The WiseStamp editor allows you to add a photo, links to your website, blog, contact information, and social profiles (including your About.Me page!). You can also embed your latest content – the email apps tool will insert your most recent tweet and WordPress blog post at the time you write an email. WiseStamp works with just about every Internet browser, and you can insert it into your Gmail, Yahoo mail, Hotmail, and Outlook.

3. SlideShare

SlideShareDo you have presentations to promote? Upload them to SlideShare,  a personal portfolio for all of your creative work. And – if you add the right content and tag it correctly – it will get found and shared. Every month, 51.6 million visitors go to SlideShare to find information and ideas.

When you create your SlideShare profile, you’ll add the usual details – links to your social profiles, location, job title and workplace, industry, and website. Add a description about you and your work, and then start adding your content. The free account includes uploads of PDFs and PowerPoint documents – you can add larger files and videos with a paid version.

The free version also gives you some analytics – you can see how many times a presentation has been downloaded and viewed, and you receive weekly performance update emails.

So these are the tools I’ve found and used recently. Are there any that you would suggest to promote your content? Please share them in the comments!

2 Comments »

We’re getting away from Marketing 101

This is a guest post by my friend, photographer and social media marketer Dana Dillehunt. If you have a minute (or two), please check out her photography website, read her blog, Like her on Facebook, and follow her on Twitter!

Dana is tired of brands and businesses abusing social media marketing. She’s got 4 tips on how you can redeem yourself:

Blonde Woman with MegaphoneIf McDonald’s was showing clips of ‘80s movies instead of advertising their food on TV, we’d all surely enjoy the commercials. But we’d have no idea that they were created by McDonald’s, and they wouldn’t exactly inspire a surge of Big Mac purchases.

So why are brands abusing the largest marketing opportunity available?

Somewhere along the blue-brick road, companies lost their way. They decided it was more important to have 1 million likes than 1,000 sales directly inspired by content. They wanted ALL THE FOLLOWERS, regardless of the actual audience composition.

So they stood over their social media minions (with whips! and fire!), evilly cackling away at LOLCATZ and ehrmagerds, completely neglecting their actual message. And no one bought anything from them, ever, and they went bankrupt and the media minions rose up and bought the company and renamed it something awesome and made all the bosses work as janitors.

Don’t let this happen to your business! Here are four no-fail ways to make sure nobody ever thinks of you (or your company) as a giant douche.

1. Stop asking your followers to LIKE, or SHARE, or COMMENT. They can read (they’re on Facebook, after all). Allow your content to inspire them, to drive them to do any (or all) of those actions. Even the least savvy of followers might be dissuaded from acting, just because you told them to. (We all have a little rebellious streak).

2. Don’t exploit memes because people “like” them. We don’t need any more stock Victorian imagery over pastel backgrounds with snarky text. Ain’t nobody got time for that. Does the meme somehow communicate your brand’s message? And on the rarest, (read: RAREST) of occasions, can it be modified or stretched slightly to align with your brand?

3. Don’t capitalize on national tragedies to leverage engagement. This is the douchiest move of all. We all groaned as brand after brand posted stock images of candles or flowers and aligned themselves as keeping “the victims of Sandy Brook Elementary in our hearts.” Just don’t do it. It’s tasteless. It’s OK to NOT acknowledge awful things. In fact, a nice way to acknowledge without being a total douche would be to NOT post. By not posting your typical upbeat, on-brand (albeit trite, in the face of tragedy) message, you are paying respect without exploiting. And we all know that it’s better to do a good thing without telling everyone that you’ve done it. Trust me. People will notice.

and of course, the most important lesson:

4. DON’T POST ANYTHING THAT DOES NOT DIRECTLY RELATE BACK TO YOUR COMPANY OR MESSAGE. Just re-read that a few times.

We’re all capable of producing fresh, inspiring and fabulous content, and have no need to resort to these awful (and surprisingly still prevalent) tactics.

Leave a comment »

3 ways to promote your blog with social media

Stephanie Fielding

Stephanie Fielding

Today’s guest post is from my friend Stephanie Fielding, the fabulous woman behind Sandpaper & Glue.

Hi!

I’m Stephanie from Sandpaper & Glue, a DIY blog centered around first time home owning. I started my blog about a year and a half ago and have since earned a modest following not only on the blog, but on Twitter, Facebook, and Pinterest as well. Here’s my two cents worth of tips, tricks, and experience:

1. Branding!

It’s strange to think that something as all about you as a blog needs an actual brand, but readers are quick and savvy and fleeting, and it’s important they know it’s YOU when they stumble upon something. Also, everyone uses social media differently and at different frequencies, so the more ways readers have to connect with you the better off you are. Here’s how that’s done:

Keep your names and look consistent

Create a logo or a pattern 

Sandpaper & Glue Logo

  • Put solid thought into what colors, style, patterns are most you - look around your house and at your wardrobe to see what you tend to be drawn to. I recently designed my whole blog for the new year, I created a new pattern for the background and a new header. This then meant I had to create a new thumbnail for my Google Reader and Blogger followers, a new Facebook cover photo (because headers are not the same dimension), new Facebook tab buttons, and a new Twitter background. Whew! (if you need a quick reference for social media photo sizes, check out The Ultimate Social Media Sizing Cheat Sheet)
  • I happen to be handy at Photoshop, but PicMonkey.com is a free photo editing site I highly recommend you check out. Also keep in mind you don’t have to be an artist to create a brand; it can be as simple as picking a color scheme or sticking to a font.
  • Let me step back for a second and address something in that first bullet – create tabs on Facebook that match your brand. This isn’t nearly as difficult as you’d think; this article by Her New Leaf gives you step by step directions on exactly what to do. I made the images for mine in Microsoft Paint, and followed her directions and I had it done in less than an hour – doesn’t get much easier than that! To get my Twitter feed linked up as a tab, I installed this app, then just uploaded a new image. Please email me at SandpaperAndGlue@gmail.com if you need any help with this!

2. Unique content is key! 

Sandpaper & Glue Pinterest Boards

You can’t expect people to follow you around the interwebs if they’re going to see the same thing everywhere they go. Of course you’re going to have some crossover: I have a Project Central board on Pinterest where I pin all my tutorials – but I have lots of other boards I pin to as well. My blog posts automatically link to Twitter, but I mainly use Twitter to talk to other bloggers and reblog cool things they’re up to, and share giveaways they’re hosting. My Facebook page has a Twitter feed tab, and I sometimes put my blog post links as a status, but more often than not I ask questions or share images there.

3. Be yourself!

Pinterest Food Challenge

This one takes a while to figure out. I used to link up to a weekly fashion post about what outfits I wore that week, which was a good way to drive traffic to my blog. But I got bored with that real fast, and when I thought about it, I realized why: I don’t run a fashion blog, and the traffic I got was from readers interested in fashion, so they weren’t going to stick around. That’s when I got a little more clever and created the Pinterest Food Challenge. Once a month I cook something I’ve pinned, then I share the recipe and review it. (Don’t forget to create a logo for anything recurring!) This drives people from Pinterest to my blog, and vice versa. Think about how your social media can work with your blog in an interesting way, but just every once in a while because unique content is key. :)

So there you go – my two cents! I do hope my tips help, and feel free to get in touch with me through the Sandpaper and Glue blog or SandpaperAndGlue@gmail.com if you need any assistance or have any questions!

5 Comments »

Follow

Get every new post delivered to your Inbox.

Join 1,531 other followers

%d bloggers like this: