Azure Collier

my take on social media marketing and its impact on how we work, live and consume

3 tools that will help you measure and optimize your Instagram engagement

on May 24, 2013

Instagram isn’t the largest social network in terms of users (13% of Internet users have accounts) or businesses using it for social media marketing, but you can make a big impact with the content you’re creating there.

There are 3 reasons for this:

  1. You can easily share to Facebook, Twitter, and a few other sites through Instagram’s settings.
  2. People love visual content. If you share your Instagram photos to Facebook, they will receive between 120-180% more engagement than just a text-based post.
  3. You now have access to a lot of 3rd party tools that can measure engagement with your Instagram content – and show you some other nifty stats about your activity.

I’ve done a little digging recently, and thought I’d share some tools I found to help you get the most out of your Instagramming.

Statigram

I’ve mentioned Statigram before – as a tool you can use to create a Facebook profile photo from your Instagram shotsbut Statigram also has great statistics for your account.

Statigram Optimization

When you click on the Statistics tab, it will give you:

  • An overview of your total photos, likes, comments, followers. The overview also shows scores for your love rate (how much your followers like your photos), talk rate (how many followers comment on your photos), and spread rate (engagement from non-follows). Judging by those scores, I have a lot of work to do on my Instagram account!
  • A rolling month analysis – and this is exactly a month from when you’re currently accessing your stats. You’ll see the amount of content you posted during that period, engagement in likes and comments, and follower growth.
  • Content analysis from your first Instagram post, including total photos per month, a month by month and week by week comparison, which day of the week and hour you post the most, filter usage, tags, and geolocation.
  • Engagement statistics, such as the percentage of likes from followers and nonfollowers, likes compared to growth history, most liked photos, percentage of comments, comments compared to growth history, and most commented photos.
  • Optimization of your frequency and filters, and how they impact engagement. I think this is the most useful set of statistics. There’s a great chart that shows your current posting habits for days of the week and times, compared to when your followers interact with your photos. The places those intersect are your optimal posting date and time. You’ll also see a chart that shows the lifespan of engagement with a photo – how quickly people comment after you post a photo. There’s a graph that shows the filters you used, compared to comments and likes. It looks at your tags as well – what tags you use compared to the most popular tags.
  • Community statistics on your followers – who you’re not following back, who’s not following you back, and who are you following that follows you back – and your follower growth.

SimplyMeasured

SimplyMeasured’s free reports give you a look at multiple social networks, including Instagram. The best part about the Instagram report is the engagement activity. If you’re sharing to Facebook and Twitter from Instagram, SimplyMeasured will show you which channel is getting the most engagement for your images.

Simply Measured Engagement

In my case, Instagram ranked the highest, followed by Facebook and Twitter. Since I share photos mostly on Instagram, sometimes on Facebook, and rarely on Twitter, that makes sense. If I shared every photo on all networks, this report would give me a better idea of – all sharing being equal – what channel would give me the most engagement as far as Instagram photos.

SimplyMeasured also analyzes engagement among your Instagram activity – likes and comments per photo. And it shows engagement via Twitter and Facebook – tweets per photo, and Facebook likes, comments, and shares per photo. It shows your top photos for the last month, a keyword analysis – comments per keyword, and determines your best time and day for engagement. Not what I expected at all; it turns out my best time is 4-5 pm, and my best day is Friday.

Twtrland

A tool called Twtrland might throw you off – we’re talking about Instagram here. But in addition to Twitter analytics, Twtrland gives you stats for your Instagram profile:

  • Your follower count, and what percentage of your followers are novice, casual users, or power users.
  • Your average activity per week
  • Likes and comments per photo
  • Your most popular photos – my No. 1 is of one of my cats, which is a relief; I’m trying not to post too many cat photos. But I guess this just reaffirms that cats rule the Internet.

Twtrland

What I Learned

Based on these tools, my current Instagram habits, and common marketing knowledge, I know that I do need to post more (I have been slacking). My growth history from Statigram shows the more I post, the more engagement I receive and my follower count goes up.

I get good results if I’m posting photos during an event and tagging the pics with the event hashtag – more exposure because event attendees are looking for related content. The Simply Measures activity stats show that the weekend I posted during Blog Better Boston, my engagement went up. Hashtags count too – when I participate in the Photo a Day challenge, other participants are looking at the #fmsphotoaday hashtag, and are catching my content. And that explains why my most popular photos from the Twtrland stats are from the photo challenge.

Simply Measured Instagram Twitter Facebook

Stats from Simply Measured and Statigram show that I should be posting at 4 pm on Fridays, but weekend mornings and weekday evenings after dinner will get me steady engagement.

Simply Measured Frequency

How is Your Instagram Activity?

If you’ve used these tools, what did you learn? And if you have other tools to suggest, I would love to hear about them in the comments!

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2 responses to “3 tools that will help you measure and optimize your Instagram engagement

  1. I think during some special occasion like Christmas, Halloween day…never forget to add the snaps because how much the folks are busy they take time and check these social sites

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